Leaning into the New Year with The Lean Green

Leaning into the New Year: MOOYAH Burgers, Fries & Shakes Launches The Lean Green

Growing Better Burger Brand Introduces Latest Taste to Try Burger for a Tasty Way to Keep New Year’s Resolutions

With a new year comes the annual recommitment to a healthy diet and exercise routine for many Americans. Rapidlyexpanding better burger brand MOOYAH Burgers, Fries & Shakes ishappy to offer a delicious way for Guests to achieve their resolutiongoals--The Lean Green. The Lean Green is the latest in the Taste to Tryseries of fun, bold and delicious options available at MOOYAH locationsnationwide. The Lean Green launched on December 26 and will be featuredthrough the end of January.

Starting in 2016, the Taste to Try campaignfeatures a new branded customized recipe each month. Featuring anall-natural turkey patty wrapped in the brand’s famous Iceburger stylelettuce wrap and a kick of flavor with Swiss cheese, avocado and BBQsauce, it’s clear that The Lean Green lives up to its predecessors. TheLean Green contains just 410 calories and is packed with 32 grams ofprotein.

“We know how tough it can be to focus onfitness while also finding flavor this time of year,” said MichaelMabry, COO of MOOYAH. “That’s why we are excited to offer The Lean Green to our Guests. It’s a delicious way to augment plans to get the NewYear off to a healthy start.”

The Lean Green marks the continuation ofMOOYAH’s successful Taste to Try campaign. The national leader in thebooming fast-casual burger segment provides Guests with a Seriously Funnew experience each month with innovative burgers such as The DoubleDiablo, The Well D’Onion, The Hamburdog, and more. The Taste to Tryoptions have provided a financial boost for franchisees in the MOOYAHsystem as well. Check averages with Taste to Try items were more than40% higher than checks without a Taste to Try item during 2016 and thebrand hopes to improve on that success with a tantalizing lineup ofTaste to Try options each month in 2017.

“Our Guests enjoyed having a differentfeatured recipe to try each month last year,” said Natalie Anderson Liu, VP of Marketing for MOOYAH. “We learned through options like TheHamburdog and The Double Diablo that the appetite for creative andflavorful burgers is big. We’re kicking off 2017 with a burger thatsatisfies the many new year’s resolutions out there. After The LeanGreen, we’ve got a really fun lineup that may bring a few surprises totable.”

At MOOYAH, quality food goes hand in hand with customization. Guests get the opportunity to choose from a variety ofbun options, from baked in-house potato or multigrain wheat buns tohandcrafted lettuce buns to accompany a never-frozen Certified AngusBeef® patty, all natural Jennie-O turkey patty, a mouthwatering blackbean veggie patty or grilled chicken and hand-breaded crispy chicken.Each gourmet burger can be customized with five different cheeseoptions, Applewood smoked bacon, sliced avocado and chili, along withten free veggie toppings and 11 free sauces.

MOOYAH French fries come together in asix-step process that takes a total of 24 hours to completely prepare. A delightful combination of constant attention and a little magic helptransform U.S. #1 Idaho potatoes into perfect, crisp-on-the-outside andfluffy-on-the-inside fries. Guests also have the choice of savory sweetpotato fries. MOOYAH offers real ice cream shakes in 10 deliciousflavors ranging from vanilla to Hershey’s chocolate, REESE’S ™,strawberry banana and more.

In 2017, MOOYAH plans to once again enhanceand improve on their recipe for successful franchise growth by addingnew locations across the country while maintaining a focus onintroducing the brand to more global markets. The booming “betterburger” brand entered several new states in 2016, while expanding itsexisting presence in California, Texas, Florida and New York, as well.

For more information on the growing brand,connect with MOOYAH on Facebook at the MOOYAH Burgers & Fries Fanpage or follow MOOYAH on Twitter @MOOYAHburgers and Instagram@MOOYAHburgers.

For franchising opportunities, please visit http://www.mooyahfranchise.com/.

ABOUT MOOYAH BURGERS, FRIES & SHAKES

MOOYAH Burgers, Fries & Shakes is afast-casual, “better burger” concept offering mouthwateringmade-to-order burgers, French fries hand cut from Idaho potatoes, andreal ice cream shakes. Founded in 2007, the Plano, Texas-based companyserves fresh, lean American beef, all-natural Jennie-O® turkey burgers,black bean veggie burgers, buns baked in-house daily, real cheeses andtoppings made from garden-fresh veggies. While many Guests dinein-restaurant, MOOYAH also offers online ordering and carry out forGuests on the go. In 2016, MOOYAH was ranked No. 38 in Fast CasualMagazine’s annual Top 100 Movers & Shakers, a list they have beenincluded in for several years in a row. The brand also ranked 2nd inBest Fast Casual Restaurant Franchise Company, 4th in Best RestaurantFranchise Company, and 7th in Best Overall Franchises Company byFranchiserankings.com. For more information on MOOYAH, its menu orfranchising opportunities, please visit http://www.MOOYAH.com. Connect with the brand on Facebook.com/MOOYAH, follow on Twitter and Instagram @MOOYAHburgers.

MEDIA CONTACT: No Limit Agency 312.526.3996