Bavarian Burgers: MOOYAH Burgers, Fries & Shakes Celebrates Fall with The Oktoberfest

Latest Taste to Try Offering Gives Guests a Seasonal Option with German Flair

DALLAS, TX – MOOYAH Burgers, Fries & Shakes is bringing a taste of Germany to Guests here in the U.S. with their next offering as part of the brand’s Taste to Try series. In September through mid-October, MOOYAH will offer The Oktoberfest, featuring Swiss cheese, Applewood smoked bacon, grilled onions, kraut and mustard all on a Certified Angus BeefÒ burger served on a non-GMO potato bun.

The Oktoberfest continues the highly successful Taste to Try campaign, as the national leader in the booming fast-casual better burger segment provides Guests with a Seriously Fun new experience each month with innovative burgers. In 2017, the company has offered Guests unique offerings such as The A-Wonderful, featuring A.1.® sauce, The Ranch Hand with creamy ranch sauce, two options featuring the brand’s new all natural chicken, The Slawesome and The Grilliant, and much more. While furthering the brand’s commitment to bold and innovative menu options, the Taste to Try campaign has also been a success for franchisees. Check averages with Taste to Try items were more than 40 percent higher than checks without during 2016.

“We continue to find fun and relevant ways to provide our Guests with flavor experiences that match the season through our Taste to Try campaign,” said Natalie Anderson-Liu, vice president of marketing for MOOYAH Burgers, Fries & Shakes. “As the temperatures start to dip and fall is in the air, we feel The Oktoberfest will be a hit with those looking for a fresh take on a German favorite.”

In 2017, the brand made the switch to Certified Angus BeefÒ, which meets 10 science-based specifications that uphold higher qualifications than USDA Prime, Choice and Select. The MOOYAH team has continued their focus on menu quality in 2017 with the addition of chicken as a protein option, adding chili, as well as the introduction of an “Our Favorites” menu, which provides easy point-and-order options for Guests.

“We want every MOOYAH experience to be better than the one before which is why our team is fully committed to finding new ways to impress our Guests with the delicious combinations available at our restaurants,” said Michael Mabry, president and COO of MOOYAH. “As we continue to grow and open MOOYAH restaurants in new markets, we are focused on continuously exceeding expectations with our service and the high quality food we offer.”

At MOOYAH, Guests have the advantage of choosing from a variety of bun options, such as baked-in-house artisan potato or multigrain wheat non-GMO buns and hand-crafted lettuce buns called Iceburgers to accompany the never-frozen 100 percent Certified Angus Beef® brand burgers, all natural Jennie-O turkey, all natural grilled and hand-breaded chicken, and mouthwatering MorningStar Farms® black bean veggie burgers. Each gourmet burger can be customized with five cheeses, Applewood smoked bacon, sliced avocado, along with nine free veggie toppings and 11 free sauces.

MOOYAH’s hand-cut fries come together in a six-step process that takes a total of 24 hours to completely prepare. A delightful combination of constant attention and a little magic help transform U.S. #1 Idaho potatoes into perfect, crisp-on-the-outside and fluffy-on-the-inside fries. Guests also have the choice of savory sweet potato fries. Never one to forget dessert, MOOYAH offers 100% real ice cream shakes, allowing Guests to choose from 10 flavors ranging from vanilla to Hershey’s chocolate to Reese’s to strawberry banana and more.

In 2016, MOOYAH surpassed the all-important 100-unit milestone and will open an additional 14 locations in 2017. The brand also recently celebrated its tenth birthday with a system-wide event.

For more information on the growing brand, connect with MOOYAH Burgers, Fries & Shakes on the Facebook Fan page, and follow MOOYAH on LinkedIn, Twitter @MOOYAHburgers and Instagram @MOOYAHburgers.

For franchising opportunities, please visit .


MOOYAH Burgers, Fries & Shakes is a fast-casual, “better burger” concept offering mouthwatering made-to-order burgers, French fries hand cut from Idaho potatoes, and real ice cream shakes. Founded in 2007, the Plano, Texas-based company serves fresh, 100% Certified Angus Beef® brand burgers, all natural Jennie-O® turkey burgers, all natural grilled and crispy chicken sandwiches and black bean veggie burgers. MOOYAH's non-GMO potato and multigrain buns are baked in-house daily, and Guests can choose from five real cheeses, bacon, avocado, chili, and more than 20 free sauces and toppings made from garden-fresh veggies. While many Guests dine in-restaurant, MOOYAH also offers online ordering and carry out for Guests on the go as well as a loyalty app. In 2017, MOOYAH was named to Entrepreneur’s Franchise 500 list, Franchise Times' Fast & Serious list of the smartest growing franchise brands, and was ranked #11 on Fast Casual Magazine’s annual Top 100 Movers & Shakers, a list the brand has been included on every year in the last ten years of rankings. For more information on MOOYAH, its menu or franchising opportunities, please visit Connect with MOOYAH on, follow MOOYAH on LinkedIn, Twitter @MOOYAHburgers and Instagram @MOOYAHburgers.