MOOYAH Makes Massachusetts Debut: Better Burger Brand Opens First Location in the Boston Suburbs

Customizable Burger Franchise Expands its Northeast Presence with Northborough Opening

DALLAS, TX MOOYAH Burgers, Fries & Shakes, the fast-casual “better burger” franchise, is continuing its rapid expansion with the opening of its first Massachusetts location in Northborough. The MetroWest restaurant, which will open on Monday, October 24, 2016, will be located at intersection of Rte. 20 and 9, at Northborough Crossing, 10010 Shops Way.

The new MOOYAH location will be owned and operated by franchisees, Patrick Guay and Phil Howells. The local neighbors decided to jump into business together after noticing their community lacked an affordable and fresh restaurant option that the whole family could enjoy.

“Between the two of us, we have eight children who have grown up in the area, so when we decided to go into business together we really wanted to bring a restaurant concept that would cater to the whole family” said Guay. “Once we tried MOOYAH we knew we had to be involved. With the endless options on the menu there is something for everyone at MOOYAH.”

The restaurant industry is new for both Guay and Howells; Guay works in high tech marketing and Howells operates a dental practice locally.. The two were introduced to MOOYAH through the brand’s development agent, Jay Hummer.

“MOOYAH continues to expand into new communities with the help of eager entrepreneurs like Phil and Patrick,” said Michael Mabry, chief operating officer at MOOYAH. “We are thrilled to be opening doors to our first Massachusetts restaurant and know that MOOYAH will thrive in this prime location and Northborough’s family-friendly community.”

The Northborough MOOYAH will open across the street from the New England Baseball Complex and is sure to serve hungry fans and residents alike. The first location will soon be joined by three additional MOOYAH restaurants, which are currently under development in the area; Billerica, downtown Boston and Berlin.

At MOOYAH, quality food goes hand in hand with customization. Guests get the opportunity to choose from a variety of bun options, from baked in-house potato or multigrain wheat buns to handcrafted lettuce buns to accompany a never-frozen Certified Angus Beef® patty, all natural Jennie-O turkey patty, our mouthwatering black bean veggie patty or our grilled chicken and hand-breaded crispy chicken. Each gourmet burger can be customized with five different cheese options, Applewood smoked bacon, sliced avocado and chili, along with ten free veggie toppings and 11 free sauces.

MOOYAH French fries come together in a six-step process that takes a total of 24 hours to completely prepare. A delightful combination of constant attention and a little magic help transform U.S. #1 Idaho potatoes into perfect, crisp-on-the-outside and fluffy-on-the-inside fries. Guests also have the choice of savory sweet potato fries. MOOYAH offers real ice cream shakes in 10 delicious flavors ranging from vanilla to Hershey’s chocolate, REESE’S ™, strawberry banana and more.

In 2016, MOOYAH is on pace to open 30 new locations and top the milestone of more than 150 locations. The booming “better burger” brand is set to enter several new states in 2016, while expanding its presence in California, Texas, Florida and New York, as well.

For more information on the growing brand, connect with MOOYAH on Facebook at the MOOYAH Burgers & Fries Fan page or follow MOOYAH on Twitter @MOOYAHBurgers and Instagram @mooyahburgers.

For franchising opportunities, please visit

ABOUT MOOYAH BURGERS, FRIES & SHAKES MOOYAH Burgers, Fries & Shakes is a fast-casual, “better burger” concept offering mouthwatering, made-to-order burgers, French fries hand cut from Idaho potatoes, and real ice cream shakes. Founded in 2007, the Plano, Texas-based company serves fresh, lean Certified Angus Beef®, all natural Jennie-O® turkey burgers, black bean veggie burgers, buns baked in-house daily, real cheeses and toppings made from garden-fresh veggies. MOOYAH also offers the MOOYAH Rewards App—a loyalty program built with an enhanced Guest experience in mind – which offers online ordering as well for Guests on the go. In 2016, MOOYAH was ranked No. 38 in Fast Casual Magazine’s annual Top 100 Movers & Shakers, a list they have been included in for several years in a row. The brand also ranked 2nd in Best Fast Casual Restaurant Franchise Company, 4th in Best Restaurant Franchise Company, and 7th in Best Overall Franchises Company by For more information on MOOYAH, its menu or franchising opportunities, please visit Connect with the brand on and follow on Twitter @MOOYAHburgers. To download the MOOYAH Rewards app, please visit

MEDIA CONTACT: No Limit Agency 312.526.3996