The Dallas/Ft. Worth metroplex is no stranger to the innovative concepts of restaurant industry veteran Rich Hicks. After nearly a decade of offering great food at Tin Star, Rich is launching his newest "fast casual" franchise concept – Mooyah – serving "Just Burgers. Just Fries. Just Better."

Rich began his career in the restaurant business at age 14 in Pennsylvania as a dishwasher and bar back, but before launching his own restaurant concepts, Rich attended Stephen F. Austin University where he made the Dean’s List for seven semesters and graduated in 1992 with a degree in business management.

Following graduation, Rich became a manager with Brinker International at Romano’s Macaroni Grill. Two years later he advanced to general manager, followed by a promotion to multi-area director, making him the youngest area director in the chain’s history. In this position, Rich was responsible for opening new locations and eventually oversaw more than 10 restaurants.

In 1999, Rich took his invaluable experience in the restaurant industry and launched Tin Star, which was awarded Best New Restaurant by the Dallas Morning News later that same year. Today, Tin Star is located in cities across the nation and continues to keep guests coming back with its spirited, aggressive flavor profiles and unique southwestern flare. Rich is back at it, hitting America’s taste buds on a new note with Mooyah. His simple business concept is obsessed with serving customers the best burger and French fry – anywhere.

Rich is active in the community as he is a member of the Dallas, Plano and Frisco Chambers of Commerce, the Texas Restaurant Association, the Greater Dallas Restaurant Association and Highland Park United Methodist Church.

Rich lives in Plano with his wife, Jennifer, and their two kids, Ella and True. When he is not spending time dreaming up his next big concept, Rich enjoys spending time with his family, running, reading, water skiing, wakeboarding, bare footing, soccer, golf and anything that involves competition.

Rich likes his burgers loaded.